How to increase traffic to your physical store and, consequently, sales, it is a constant challenge for local businesses. In today's digital world, online strategies play a crucial role in boosting the number of customers who visit your establishment. Fortunately, Google has compiled valuable insights into how businesses can increase both traffic like sales in your physical stores. In this article, we will explore some of the best practices and strategies for you to successfully achieve this goal.
The Importance of Local Optimization to Attract Customers
Local optimization to attract customersConsumers today use their mobile devices to search for information about products and services, even when they intend to make a purchase in a physical store. In fact, more than 75% of people who make a purchase in a physical store use their mobile devices to find information about products and services, even when they intend to make a purchase in a physical store. local search on their phone visit a store within 24 hours. Therefore, it is essential that your business has a strong online presence to attract these potential customers.
Optimize your Online Presence for Local Searches
Local search optimization is crucial to increasing traffic to your physical store. This includes making sure your website is optimized for terms such as "store near me" or "shop in [name of your city]". Also, make sure that your business is listed in Google My Business and that the information, such as opening hours, address and contact information, is accurate and up to date.
Google My Business Key to Local Visibility
A correct listing in Google My Business can significantly improve your visibility in local searches. According to MozThe key factors for a good local ranking include the consistency of contact information and number of reviews.
Ensures an Optimized Mobile Experience
A large portion of consumers use their cell phones to search for information while on their way to the store. Optimize your website for mobile devices, improve the loading speed and make sure your online store can be easily navigated from any device.
According to StatistaIn the U.S., 79% of U.S. cell phone users have used their devices to make online and physical purchases.
Use Local Digital Advertising in Google Ads
Digital advertising, especially on Google, can be a powerful tool to attract customers to your physical store. By using Google Ads, you can show ads to people looking for products or services similar to the ones you offer, just when they are near your location.
Location Specific Advertising Campaigns with Google Ads
Google Ads allows you to create ad campaigns specific to your location. These ads can target potential customers who are near your store, increasing the likelihood that they will visit your store. You can also create "Near You" ads that show your store on the Google map.
A report from WordStream suggests that local ads on Google can increase visits to physical stores by as much as 80%. This is because consumers search for products online before making purchasing decisions, and local advertising strategies are critical to closing that gap.
Encourage and Manage Online Reviews
Consumers trust online reviews as much as they trust recommendations from friends and family. Positive reviews not only help improve your store's visibility in search results, but also increase the trust of potential customers.
According to a report by BrightLocal91% of consumers read online reviews before visiting a physical store.
Be sure to ask for reviews from satisfied customers and respond to reviews in a professional manner. Also, make sure that all the information on your online profiles is correctly updated and consistent. This type of action can help your store stand out in both local search results and review platforms.
Increasing traffic to your physical store does not only depend on having a well-located store. Digital marketing strategies, such as local optimization and Google advertising, are essential to attract more customers. By following these recommendations, you'll be well on your way to seeing an increase in both physical traffic and sales in your store.
EN 
ES_CO 
FR 
JA