As a digital marketing agency working with entrepreneurs and SMEs on an international level, one of the questions we get asked the most at TuMarcaViral.com is: "If I have a spectacular website, why can't anyone find it in Google?
The answer is almost always the same: the lack of a strategy of SEO (Search Engine Optimization) solid. But the problem is not only the lack of knowledge, but also that many small and medium-sized companies fall into the most common myths surrounding this discipline. SEO is not black magic, nor is it exclusive to large corporations. It is a set of clear and measurable strategies that, when applied correctly, can catapult your business to the top of the search results.
In this article, we're going to bust the 5 most common myths we've heard, and show you why leaving them behind is the first step to mastering the digital world.
Myth 1: "SEO is too complicated and slow."
Many companies believe that the web positioning is such a technical and time-consuming process that it is not worth it. They think they have to be programming experts or wait years to see results. This is not true. While SEO has its technical intricacies, the foundation is in the creation of value content.
What really matters is understanding your audience and creating articles, descriptions and pages that answer their questions. Is your customer looking for how to solve a problem? Your blog should be the answer. Good SEO focuses on quality and relevance. The results may not be instantaneous as in paid advertising, but they are long-lasting. When you achieve good SEO, the traffic keeps coming without you having to pay for each click. It's a long-term investment that generates a steady return.
Myth 2: "Posting on social networks is enough."
Social media is great for building community, generating engagement and raising awareness of your brand. However, they cannot replace the power of SEO. Think about your customers' behavior:
When they're looking for inspiration or a hobby, they go to Instagram or TikTok.
When they are looking for a solution to a problem, a specific product or service, they go to Google.
Both strategies complement each other, but have different purposes. If you're not ranking on Google, you're missing out on an audience that has a very clear purchase or search intent. A potential customer might find your Instagram profile, but if they can't find you on Google when they search for "marketing agency in Colombia," you've lost a valuable business opportunity. The digital strategy complete with TuMarcaViral.com includes both, because we know that each channel plays a crucial role.
Myth 3: "The only thing that matters is keywords."
Years ago, SEO consisted of stuffing a page with the same keyword over and over again. That strategy is known as "keyword stuffing" and today it not only doesn't work, it can penalize your site. Google is much smarter now.
Yes, the keywords are still the basis of an SEO strategy, but what really matters is the search intent What does your customer want to achieve when they type something into Google? For example, if a user searches for "best headphones for telecommuting", he or she is not only expecting a list of products, but a comparison, reviews, pros and cons. Your article should answer that need in a comprehensive and useful way. The quality of the writing, the structure of the content and the user experience of your website are as important as the keywords themselves.
Myth 4: "My business is local, SEO is not relevant to me."
On the contrary! The Local SEO is the most powerful tool for a business with a physical location, such as a restaurant, clinic or store. When someone in your city searches for a specific service, Google uses geolocation to show them the closest and most relevant businesses.
Being on Google Maps, having positive reviews and making sure contact information (address, phone) is consistent across all platforms are key elements of local SEO. At TuMarcaViral.comWe help our clients optimize their Google Business profiles, which increases their visibility for local searches. Local SEO is the key to attracting customers who are just minutes away from your door.
Myth 5: "I can do it myself with a YouTube video."
There are many online tutorials that give you an idea of how SEO works. However, this discipline is constantly evolving. Google makes thousands of updates to its algorithm every year. A tip that worked six months ago may be obsolete today. In addition, technical SEO goes far beyond keywords; it includes your site's loading speed, mobile adaptability and internal link structure.
Having the support of a specialized digital marketing agency saves you time and prevents you from making mistakes that can cost you a good positioning. A professional not only implements the right strategies, but also monitors performance, analyzes the competition and adapts to algorithm changes. Instead of spending hours trying to figure out the ins and outs of SEO, you can use that time to focus on what you do best: running your business.
The SEO positioning is the cornerstone of any successful digital marketing strategy. If your goal is to grow sustainably, attract more customers and be the first choice in your audience's mind, it's time to leave these myths behind and start investing in your brand positioning.
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