Ads · Meta and Google

Bringing in the click is the easy part. The hard part is what happens next

A well-made campaign fills your message inbox. If nobody answers in time, if nobody knows which ad brought in the person who actually bought, that budget turned into noise. We do both parts: the campaign and what happens when the lead comes in.

Where the money gets lost

The budget is not lost in the ad, it is lost afterwards

Almost every account audit we do ends up in the same place: the campaign was bringing people in and the problem was on the other side. Unanswered messages, leads nobody recorded, and no way of knowing which ad brought in the customer who actually bought.

The lead arrives and waits Interest lasts minutes. A message answered the next day is no longer the same message.
Nobody knows where it came from Without the source recorded, the report says how many clicks there were, not which ones became customers.
The budget is decided by gut feeling If you do not know which campaign brought in sales, next month you split the budget by intuition again.
The service

The complete campaign, not just the publish button

Strategy, creatives, copy, landing pages and daily management. Everything a campaign needs to work, done by the same team.

Strategy and structure We define which campaigns are needed, how they are split and what each one should do. An organized account optimizes itself over time.
Creatives We produce the creatives. We do not adapt a catalog photo: it is designed for the format, the channel and the moment the person is going to see it.
Copy that sells The ad copy decides whether there is a click. It is written for your customer, not to sound good in a presentation.
Landing pages Sending traffic to the home page is throwing away half the budget. We build the page that matches what the ad promised.
Management and optimization Constant review of what is delivering and what is not. Adjustments are made based on account data, not hunches.
Automated monitoring We make sure the campaigns are really delivering. There are failures the dashboard does not show in red and that can only be detected by checking the real status.

In Meta, a campaign can show as active while all its ad sets are turned off. It stays green and delivers nothing.

What almost nobody does

The lead enters the CRM, not an inbox

This is where advertising stops being an expense and becomes a system. Every lead that comes from a campaign goes straight into your CRM with its source recorded. From there it is handled automatically, moves through stages and is tracked all the way to the sale. The campaign and the operation stop being two separate worlds.

  • The lead comes in with its source campaign recorded
  • It gets an immediate reply, whatever time it arrives
  • It moves through stages without anyone moving it by hand
  • At the end of the month you know which campaign brought in sales, not just clicks

That CRM is the same one we implement and operate in Kommo CRM, and the automatic reply and stage changes run on the flows we build in automation with n8n. Advertising does not live apart: it connects to what already runs your business.

What most people report What we report

The pieces on this page are tumarcaviral.com's own recreations, not screenshots of the platforms.

Let's be clear

How the money works

We prefer to explain it before starting, because this is where most misunderstandings happen.

  • The media budget is yours What is invested in ads you pay directly to the platform, from your own account. We do not manage it or act as an intermediary.
  • The ad account is in your name If one day we stop working together, your account, your history and your audiences stay with you. Nothing is lost.
  • The first days are for learning Platforms need data before they optimize. Judging a campaign in its first week leads to turning off exactly what was going to work.
  • We do not promise a return It depends on your margin, your offer and your capacity to serve customers. Anyone promising you a figure before knowing your business is selling you something they do not control.
Where we work

The platforms and what connects them

Meta and Google to bring in the customer. The rest so they do not get lost along the way.

Frequently asked questions

What we get asked the most about advertising

How much should I invest to start?

It depends on your market, your competition and how quickly you need data. After looking at your case we give you a range the campaign can learn with, instead of a loose number.

Meta or Google?

They solve different things. Google serves people who are already searching for what you sell. Meta shows your offer to people who are not searching for it yet. Which one to start with depends on whether your category is searched for or needs to be awakened.

Do you make the creatives or do I provide them?

We make them: design, video and copy. If you already have material that works, we use it instead of redoing it for the sake of it.

What happens to my account if we stop working together?

It stays with you. The ad account, the history and the audiences are yours from day one and are set up that way from the start.

What is happening with your advertising today?

Tell us what you are investing and what you are getting. We will tell you what we would do differently and what is not worth touching.

Guaranteed reply in less than 24 hours