Kommo Salesbot: what it is and how to use it to reply to and qualify leads

If your team could count how many times a day they answer “how much is it?”, “what time do you open?” or “do you ship?”, they would probably be shocked. They are legitimate questions, but they do not need an expert salesperson to answer them.

The Kommo Salesbot exists for that: it handles the repetitive work and leaves your salespeople what truly needs a person.

What is the Kommo Salesbot?

It is Kommo's conversation automation tool: a bot built with a visual editor, without coding, that works inside your CRM. According to the official Salesbot documentation, it can:

• Reply automatically to messages arriving through Facebook, Instagram, WhatsApp Business, Telegram and other sources.
• Ask the customer for details (email, phone, product of interest) and save them in the lead's fields.
• Move leads between stages of the pipeline based on what the customer replies.
• Fire on triggers: a new message, a stage change or a specific event.

What is the Salesbot used for in practice?

For four tasks that take hours away from your team today:

1. Welcome with a menu: the customer chooses “prices”, “book” or “talk to an advisor”.
2. Qualification: the bot asks what they need and by when, and moves the lead to “Qualified”.
3. Reminders: a follow-up message if the customer does not reply to the proposal.
4. After hours: it says when the team will reply and takes the details so the contact is not lost.

All of that happens inside your pipeline. If you have not organized it yet, start with how to organize your sales pipeline in Kommo.

Common mistake: building a bot with fifteen branches to cover every case. The customer gets lost, frustrated and leaves. Keep the flow short and always offer the option to talk to a person.

What is the difference between the Salesbot and an AI agent?

The Salesbot follows the path you designed; an AI agent understands what the customer writes in their own words. They do not compete: they complement each other.

	Salesbot	AI agent
How it replies	Follows the flow you designed	Understands free-form language
Ideal for	Menus, data collection, reminders	Varied questions and advice
Setup	Visual editor	Knowledge base and rules
Main risk	Flows that are too rigid	Answers without a good knowledge base

The most common combination: the Salesbot organizes the entry and the reminders, and an AI agent for WhatsApp answers the open questions. Keep in mind that, since June 2026, Kommo's native AI agent is no longer in every plan; we tell you about it in Kommo's plan changes.

How do I build my first Salesbot?

1. List the five most repeated questions from your customers.
2. Design a short flow that answers them and ends in an action: book, qualify or hand over to an advisor.
3. Connect it to the stages of your pipeline.
4. Test it yourself from your phone before turning it on.
5. Review every week where customers drop off and adjust.

If your plan is to reply on WhatsApp at scale, remember that messaging has a cost: we explain it in WhatsApp's new charges for replies.

In short

The Kommo Salesbot automates the repetitive part of your conversations and keeps the pipeline in order, without coding. Well designed, your team stops answering “how much is it?” fifty times a day and focuses on closing sales. We set it up for you in our Kommo CRM service.