WhatsApp Business catalog: how to create it and use it to sell through chat

Patricia sells natural juices on WhatsApp. Every day she gets the same question twenty times: “What flavors do you have and how much are they?”. And every time she looks for the photo in her gallery, types the price, looks for the next photo, types another price. Half an hour a day goes into that.

One day she builds her WhatsApp Business catalog. Now she replies with one tap: the customer sees every flavor, with photo and price, without leaving the chat. The catalog is the shop window your customer can open without leaving the conversation.

What is the WhatsApp Business catalog?

It is a showcase of products or services inside your WhatsApp Business profile, which customers can view and share without leaving the chat. It works in the free WhatsApp Business app and is ideal for businesses that sell by talking: stores, small businesses, restaurants, services with packages.

How do I create my catalog?

From the WhatsApp Business app, under Tools, Catalog, Add new item. According to WhatsApp's official help:

1. Add photos or videos from your gallery or camera.
2. Type the name of the product or service.
3. Select the country of origin of the item.
4. Add the optional details: price, sale price, description, website link and code.
5. Tap Save.

Field	Required?	Tip
Photos or videos	Recommended (up to 10 per item)	Clean background and good light
Name	Yes	The way your customer would search for it
Price	Optional	Adding it saves the most repeated question
Description	Optional	Size, flavors, delivery times
Link	Optional	To the product page if you have one

Watch out: WhatsApp reviews all images and videos to confirm they comply with its policies. Videos have a 50 MB limit. If an item stays under review or is rejected, check that the image shows the real product and that it is allowed.

How do I turn the catalog into sales?

By using it at the right moment in the conversation.

• In the welcome message: “Hi, here is our catalog” with the link.
• In quick replies: a shortcut that sends the full catalog or a category.
• In status updates and social media: share catalog items as posts.
• In ads: click-to-WhatsApp ads lead to the conversation where the catalog closes the sale.

Common mistake: uploading the catalog once and forgetting about it. A sold-out product or an old price creates distrust and lost conversations. Update it every time your inventory changes.

What happens when the business grows?

The app falls short when several people serve the same number or when you want to automate. At that point, the natural step is the official API with a CRM, keeping your number thanks to WhatsApp coexistence. An AI agent can answer “what flavors do you have?” at 11 at night, and the Kommo pipeline makes sure nobody is left without follow-up.

If you also want to protect your brand from fake accounts that copy your products, check out Meta One for businesses.

In short

The WhatsApp Business catalog turns the gallery photo and the handwritten price into a professional shop window inside the chat. Name, photos, price and description, always up to date. It gave Patricia back half an hour a day, and her customers an instant answer. When you are ready to scale, we connect it to the API and your CRM in our WhatsApp Business API service.